Contrast

This advertisement shows contrast because of how it use complimentary colours to make the image of the ipod stand out. This image uses the blue background to make the red ipod really stand. Also the use of the two colours make people become intrested in the image. This is how this advertisement shows contrast.

Unity

This advertisement shows unity because of how it groups the images together and this advertisement is trying to you how you need these thing to start off your day and how you need coffee to start off your day. This how you this advertisement show unity.

Rhythm

This is advertisement is a example of rhythm because of how it creates a illusion of movement by repeating shapes. This advertisement creates a illusion of movement because of how arrows seem to be moving towards the basketball player. This how this advertisement is a example of rhythm.

Proportion

This advertisement is a example of proportion because of how it creates interest by contrasting a larger image with a smaller image. The larger image is the two big finger and the samller image is the small cup with pepsi inside. This is how this advertisement is a example of proportion.

Emphasis

This advertisement is a example of emphsis bacause the image dominates the advertisement because of its contrasting scale. Also it is a example of colour uniqueness because of the way the green makes the black image stand out alot. Also the size of the image makes it stand out much more because of how it takes up half of the space on the advertisement.

Balance

This image represents balance because of how it is symmetrical. This is symmetrical because of how both sides of the image are the same. Also the size of the fake burger and the hands makes you really notice them. A other thing that make the hands and the fake burger stand out is that the background is not in focus and the hands and the fake burger are in focus.